The rise of Asian skincare has been growing so fast in the States, especially Korean skincare and beauty trends have flooded Western culture. According to research, in 2017 South Korean beauty industry was estimated to be worth over $13 billion US dollars. So why so popular? One reason is that these companies are highly innovative when it comes to beauty and as a result, we see females with glowy, looking skin.
So Skincare is not just a routine, but more like a process. Here in the States, you typically do 3-4 routine (cleanse, rinse, moisturize) whereas Korean Skincare there is a ten step process to this. This starts from double cleansing, to toning, and using different serums for night and day.
Also skincare products are packaged so cute that many consumers love that and have peak interest in bloggers and influencers.
So if you want to give this a try, it doesn't hurt.