Many skincare companies are creating quizzes to help understand a person's skin better. Personalized skincare is getting so much attention because it really caters to one's skin tone. Take Curology for example, this skincare brand is taking skincare product to another level where they have doctors and experts that can email you instruction, provide you guidelines, and give you acne advice. And get this? This consultation is all done at the palm of your hands. Also, everyone have different skin types so it's hard to classified people in the basic categories: dry, sensitive, and oily skin. Because of technology, we're able to do research and find brands that really match our skin. This is why it's hard for people to follow the same skin care routine as others.